Curly Haired clients know their Curls are unique but they don’t just trust any stylist to cut and style their curly locks. They don’t want their Curls treated like straight hair and they seek out stylists who are specifically trained in cutting Curly Hair. As part of our Alex Anthony Curl System we provide intensive hands-on training with live models of all textures to inspire confidence to cut and style any curl type with our “Curl Puzzling” which is a technique that helps the curl puzzle within each other, Eliminating width and density from the hair. At the same time it allows movement to the hair and removes “shelving, Christmas trees, and stacked looks”. We also provide support to your salon, throughout your relationship with us to make sure your team is always on the cutting edge of curly haired education.
Embracing your natural curl and texture is at the core of Alex Anthony products. Our mission is to redefine the way your Curly clients style their hair. Our protein Enriched Line of products contain natural humectants without the use of heavy oils, waxes and silicone. We also have our innovative Heat Wave Technology Maracuja Line, which is an anti-aging serum and potion that repair distressed hair due to heat, checmicals and age.
Once Curly clients find “that” stylist, who knows how to cut their hair, they are far more likely to be loyal to that salon and stylist than a straight-haired client, and to purchase more of their products from that Stylist. The “Alex Anthony Certified Salon” official recognition inspires confidence with Curly consumers and Curly clients will be looking to make your salon, their salon. Stylists at our Flagship location charge more for a Alex Anthony Certified Curly Cut, and their clients are more than loyal to them because they know when they come to get a Alex Anthony Curly Cut their getting consistent results every time.